Gulf x Atlassian Williams Racing Livery
Gulf X Atlassian Williams Racing Presents Driven By Words
The 2025 Gulf x Atlassian Williams Racing livery campaign was all about the words that drive racing. The stories. The moments. The emotions that remind us why we race. For the fans. For the team. For the legends. All connected by one thing: words.
One word that sparked a memory. One word that fuelled ambition. One word that defined the moment. Because it was never just about what was on the car - it was about what was behind it. Told through the voices of the people who make racing matter.
It was Driven by Words.
Explore the livery
Driven By Words The Exhibition
Driven By Words The Exhibition
We invited Carlos Sainz down to visit our Driven by Words exhibition at the ROFGO collection—a treasure trove of iconic Gulf liveries, incredible racing moments, legendary memorabilia and more.
Watch to hear the words Carlos chose to capture the emotion, memories and passion stirred by every corner of the collection.
2023 Bolder Than Bold Livery
In the first year of our partnership with Atlassian Williams Racing, we made a bold impact with the fan-selected Bolder Than Bold livery at the Singapore, Japan, and Qatar Grand Prix. And in 2024, fans from Brazil had the chance to see the winning livery in action at the Gulf Speed Festival, in São Paulo
Discover the full story behind the Bolder Than Bold livery.
